We’re a small team, so there’s always room at our table for guests.
Susan Rybar, Principal
Paris SPence-Lang, Consultant
Vardo Creative was incorporated with the vision to provide smart, creative strategic planning, destination development, marketing and business consulting services to the tourism industry.
Since then the company has worked with all levels of government, Indigenous communities and entrepreneurs, destination marketing and management organizations, sector marketing organizations, small and large businesses, economic development agencies, educational institutions, and more.
Clients include Provincial ministries, Destination BC, BC Parks, State of Alaska, Tourism Yukon, Travel Alberta, North to Alaska, Mount Washington Alpine Resort, Indigenous Tourism BC, British Columbia Magazine, Canada Ski Council, go2HR, Tourism Victoria and Tourism Fernie, among others.
Vardo Creative is a small business, with the majority of work being conducted by Susan Rybar, the Principal. Susan is a senior business professional who brings more than 25 years of marketing, destination development, strategy development and business management experience, including over 14 years of direct experience working with the tourism industry in British Columbia. She has been involved in all aspects of destination management, including strategic planning, marketing, product development, research, heritage, parks, human resources, customer service training and visitor services.
Prior to launching Vardo Creative, Inc., Susan held the positions of Assistant Deputy Minister, Tourism Partnerships for the Ministry of Jobs, Tourism and Innovation and Vice President, Visitor Experience for Tourism British Columbia where she has held responsibility for 56 employees, $20M budget administration, and $86M in annual revenue. In addition, Susan sat on the board of go2HR and was an active member of the 2011 Parks 100 External Steering Committee.
She has a reputation as a creative strategic thinker who is able to implement a vision, and an effective communicator who is able to bring people together around a solid forward-looking plan.
Susan works with a group of subcontractors when required, and has contractual arrangements with other marketing and tourism professionals.
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